next to sean. >> talk a little bit more about how marketplace pressures effect the work your organization does. years ago there was a campbell "newshour." today there's more instances of advertising perhaps mast raiding as journalism. >> trying to get us in trouble. [laughter] you ask about sponsor content and that kind of thing? >> just perhaps what challenges your organization has faced in keeping that at bay or trying to do something with it. >> well, for us we're a little bit different in a lot of organizations. we don't have advertisement. we don't have banner ads or popup ads things like that. the fizzment on our site is a sort of sponsored content. it's labeled as such as post sponsored by or written by corporation. and -- learning how to do things in term of how the advertisement are generally written and presented. mostly because we do viral marketing, you know, advertisements are done for the same way. weth way we get our story out in a way that quickly share them with each other. the advertisement done our site is similar, i think. i don't know a lot about it, because frankly t